Insights

User Interface versus User Experience, who wins?

First of all, THERE IS NO COMPETITION. In the world of design, there are a few well-known debates that are never quite settled. One of the big ones is the difference between user interface design and user experience design. While countless analogies explain how these two design concepts fit together, pinning down a definitive answer […]

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The Value of Data Visibility in Modern Route to Market (RTM)

The things that give an organization strong competitive edge are What it knows, How it uses what it knows and How fast it knows things – Larry Prusak (1996).The things that give an organization strong competitive edge are What it knows, How it uses what it knows and How fast it knows things – Larry […]

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Five(5) Common Problems With Implementing SaaS and How to Fix It

Five(5) Common Problems With The Implementation of SaaS and How to Fix It In recent times businesses have opted for services managed by third-party providers rather than build their own custom solutions. There are many advantages to this approach, with the major incentive being a drastic reduction in overhead costs. Software as a service (SaaS) […]

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4 Pitfalls To Avoid When Building A Tech Product

Technology development is a wholly consuming endeavor and so when innovating it is easy to become overwhelmed with all the technologies and possibilities. It is therefore important to be mindful of pitfalls that will challenge the success of your new product. Succeeding in the building of a new product is one thing, but avoiding the […]

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Fleet Management: Five (5) Key Business Benefits

According to Fleet News, “Many day-to-day tasks involving fleets are time-consuming, laborious and complicated.” Devoting enough internal resources to handle it can be an expensive task, and many people don’t have the expertise to do it effectively. Fleet managers have to address a range of responsibilities such as drivers, fuel, preventive and corrective maintenance operations, safety […]

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Gamifying Sales Force Operation

Gamification is the process of enhancing standard operational process by lacing it with gaming elements, with the goal of improving compliance, productivity and know how. This is achieved by accurately measuring or tracking user activities and rewarding them accordingly based their milestones and achievements. Gamification introduces competition, performance, ranking, multilevel milestones and corresponding reward for […]

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Are Businesses Paying a Premium for Solutions They May Never Consume?

Businesses, especially in emerging markets, are in comparison with other markets peculiar in characteristics. In trying to solve the everyday business and software challenges, they fall victim to IT salesmen whose prime interest is to make sales and hope that their products ultimately solve the problem. Usually, the inability of the businesses in emerging markets […]

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Have You Been Shoving Your Products Down Your Customers’ Throat?

If you follow us on social media you would notice that we’ve been putting up a lot of pro solution selling tips recently. At the beginning of the year, we  had a session about product selling vs solution selling and the “why and why nots” of it. And it got us re-evaluating our entire business […]

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