All posts by Godson Nkeokelonye

The Value of Data Visibility in Modern Route to Market (RTM)

The things that give an organization strong competitive edge are What it knows, How it uses what it knows and How fast it knows things – Larry Prusak (1996).The things that give an organization strong competitive edge are What it knows, How it uses what it knows and How fast it knows things – Larry […]

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4 Pitfalls To Avoid When Building A Tech Product

Technology development is a wholly consuming endeavor and so when innovating it is easy to become overwhelmed with all the technologies and possibilities. It is therefore important to be mindful of pitfalls that will challenge the success of your new product. Succeeding in the building of a new product is one thing, but avoiding the […]

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Gamifying Sales Force Operation

Gamification is the process of enhancing standard operational process by lacing it with gaming elements, with the goal of improving compliance, productivity and know how. This is achieved by accurately measuring or tracking user activities and rewarding them accordingly based their milestones and achievements. Gamification introduces competition, performance, ranking, multilevel milestones and corresponding reward for […]

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Are Businesses Paying a Premium for Solutions They May Never Consume?

Businesses, especially in emerging markets, are in comparison with other markets peculiar in characteristics. In trying to solve the everyday business and software challenges, they fall victim to IT salesmen whose prime interest is to make sales and hope that their products ultimately solve the problem. Usually, the inability of the businesses in emerging markets […]

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The Consumer Packaged Goods Industry in a Pandemic

The greatest danger in times of turbulence is not the turbulence; it is to act in yesterday’s logic ~Peter Drucker Disruption is a term that businesses in the private sector have become all too familiar with in modern times. No doubt, the emergence of the COVID-19 Pandemic has re-conditioned businesses in immeasurable ways. The Consumer-Packaged […]

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