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Factory to Consumer: Technology as the New Engine of Distribution in West Africa

Factory to Consumer: Technology as the New Engine of Distribution in West Africa

In 2024, inefficiencies in West Africa’s distribution networks cost consumer goods companies an estimated $2.5 billion in lost sales. Stockouts, counterfeit infiltration, and high logistics costs remain persistent challenges, even as the region’s consumer base continues to grow rapidly. With urbanization accelerating, over 200 million Africans are expected to move into cities by 2030. Manufacturers face mounting pressure to deliver products faster, cheaper, and with uncompromising authenticity.

  September 12, 2025
  Azeez Bamgbala
Supply Chain Management
From Chaos to Clarity: The Power of a Single Source of Truth in Supply Chain Management

From Chaos to Clarity: The Power of a Single Source of Truth in Supply Chain Management

In the complex landscape of global supply chains, chaos is often the default. Efforts to address these challenges have resulted in disconnected systems, fragmented data, and misaligned communication, ultimately driving inefficiencies, delays, and costly errors. But what if there was a way to cut through the noise and bring order and clarity to the chaos? I'd like to introduce you to Single Source of Truth (SSOT), a transformative concept that is revolutionizing supply chain management by providing clarity, consistency, and control, especially in fragmented emerging markets.

  March 26, 2025
  Godson Nkeokelonye
Supply Chain Analytics
Modern Supply Chain Analytics: Trends  and Functionalities You Can’t Ignore

Modern Supply Chain Analytics: Trends and Functionalities You Can’t Ignore

In today’s fast-paced and highly competitive business environment, supply chain management has evolved into a complex, data-driven discipline. Companies are no longer just moving products from point A to point B—they’re optimizing every step of the process to reduce costs, improve efficiency, and enhance customer satisfaction. At the heart of this transformation are modern supply chain analytics tools, which empower businesses to make smarter, faster, and more informed decisions. Here’s a breakdown of the key functionalities that define top-tier supply chain analytics software and why they’re non-negotiable for your business.

  March 13, 2025
  Godson Nkeokelonye
Digital Transformation
5 tips to get your company's digital transformation started

5 tips to get your company's digital transformation started

Looking to improve your business with new technology but unsure where to start? Check out these 5 essential tips to kickstart your company's digital transformation. From assessing current systems to choosing the right tools and fostering innovation, these strategies will help you lead your business into the digital age.

  May 30, 2025
  Eniola Alli-Ayodele





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