About Promasidor

Promasidor is a multinational food and beverage company that specializes in manufacturing and distributing dairy products, beverages, and nutritional foods across Africa

The Brief

Promasidor engaged the services of Excite Panacea to conduct a pan Nigerian enumeration to compile detailed address and contact information of outlets stocking Promasidor products, with a focus on Cowbell. Additionally, sales data was collected via a survey app to analyze performance and brand preference for strategic replenishment.

The Solution

Excite Panacea deployed its Trade Survey mobile app to enhance outlet enumeration. The app featured geolocation tagging, image capture, and timestamping to ensure data accuracy. Integrated with Power BI, it provided real-time insights for outlet recruitment and sales analysis.

Outlet Recruitment & Profiling: Captured detailed outlet data for Promasidor’s sales team to optimize replenishment.

Sales Data Collection & Analysis: Tracked key sales metrics to identify trends, product demand, and consumer behaviour.

The Outcome

• Increased Outlet Coverage (≥ 30%) : More accurate and extensive identification of outlets stocking Cowbell, expanding retail footprint.

• Improved Outlet Hygiene (≥ 95%) : Enhanced reliability of outlet information with geolocation tagging, timestamping, and image verification, reducing errors in sales planning

• Sales Growth & Optimized Replenishment (≥ 20% Increase in Efficiency): Better sales insights and product preference analysis led to improved stock allocation and reduced out-of-stock situations.

• On shelf Availability Report was generated to measure product presence, stock levels, and visibility across surveyed retail outlets.